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CASE STUDY

BOGO Value Strategy

38% higher than discount

Conversion rate increase

52% AOV increase

Revenue growth

Value-Added Offers

Strategy implemented

Boost your sales by over 30%

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Overview

Learn how BOGO offers increased perceived value more than equivalent percentage discounts.

Challenge

Standard percentage discounts were devaluing products and not maximizing average order value.

"We needed something seamless but powerful."

Solution

Replaced 50% off sales with Buy One Get One 50% Off and bundle deals, emphasizing value addition rather than price reduction.

"Revnous became one of the most effective tools in our growth stack."

"The A/B testing tools have been game-changing. We're constantly testing and learning, and Revnous guides us through every step."

Results

38% higher conversion than equivalent percentage discounts, 52% increase in average order value, and better brand perception.

  • 38% higher than discount increase in conversion rate
  • 52% AOV increase revenue growth
  • Improved customer retention and brand loyalty

"We were surprised how many customers actually engaged with the post-purchase content. It's driving retention and brand loyalty, not just upsells."

The long game with Revnous

BOGO Value Strategy continues to see sustained growth with Revnous. Their strategic approach to value-added offers has created a solid foundation for long-term success.

"Revnous's roadmap never stalls. They're always building, testing, improving."

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