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CASE STUDY

A/B Testing Success

31% increase

Conversion rate increase

24% with maintained margins

Revenue growth

Data-Driven Optimization

Strategy implemented

Boost your sales by over 30%

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Overview

How systematic A/B testing of discount types and thresholds optimized conversion without margin sacrifice.

Challenge

Uncertain about optimal discount levels and formats - guessing was leaving money on the table.

"We needed something seamless but powerful."

Solution

Implemented rigorous A/B testing program comparing percentage vs. fixed discounts, different threshold levels, and promotional messaging across customer segments.

"Revnous became one of the most effective tools in our growth stack."

"The A/B testing tools have been game-changing. We're constantly testing and learning, and Revnous guides us through every step."

Results

Found optimal discount strategy: 15% off for new customers, $20 off orders over $150 for returnees - achieving 31% conversion lift while protecting margins.

  • 31% increase increase in conversion rate
  • 24% with maintained margins revenue growth
  • Improved customer retention and brand loyalty

"We were surprised how many customers actually engaged with the post-purchase content. It's driving retention and brand loyalty, not just upsells."

The long game with Revnous

A/B Testing Success continues to see sustained growth with Revnous. Their strategic approach to data-driven optimization has created a solid foundation for long-term success.

"Revnous's roadmap never stalls. They're always building, testing, improving."

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