Rule of 100 Case Study
22% increase
Conversion rate increase
19% revenue lift
Revenue growth
Discount Framing
Strategy implemented
Boost your sales by over 30%
Join thousands of brands using Revnous to maximize revenue.
Get StartedOverview
Discover how strategic discount framing using the Rule of 100 increased perceived value and conversions.
Challenge
Ineffective discount presentation leading to lower perceived value and conversion rates.
"We needed something seamless but powerful."
Solution
Applied the Rule of 100: percentage discounts for products under $100, fixed-amount discounts for products over $100, optimizing psychological impact.
"Revnous became one of the most effective tools in our growth stack."
"The A/B testing tools have been game-changing. We're constantly testing and learning, and Revnous guides us through every step."
Results
22% increase in conversion rates with customers perceiving greater value, leading to a 19% overall revenue lift.
- 22% increase increase in conversion rate
- 19% revenue lift revenue growth
- Improved customer retention and brand loyalty
"We were surprised how many customers actually engaged with the post-purchase content. It's driving retention and brand loyalty, not just upsells."
The long game with Revnous
Rule of 100 Case Study continues to see sustained growth with Revnous. Their strategic approach to discount framing has created a solid foundation for long-term success.
"Revnous's roadmap never stalls. They're always building, testing, improving."
Ready to get similar results?
Start your free trial or get in touch with us to schedule a demo.