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CASE STUDY

Free Shipping Threshold

41% cart completion

Conversion rate increase

47% AOV increase

Revenue growth

Strategic Incentives

Strategy implemented

Boost your sales by over 30%

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Overview

How free shipping thresholds outperformed straight discounts in driving both conversions and AOV.

Challenge

High cart abandonment rates and low average order values despite promotional efforts.

"We needed something seamless but powerful."

Solution

Replaced percentage discounts with free shipping on orders over $75, strategically set just above average order value.

"Revnous became one of the most effective tools in our growth stack."

"The A/B testing tools have been game-changing. We're constantly testing and learning, and Revnous guides us through every step."

Results

41% improvement in cart completion rate, 47% increase in AOV as customers added items to qualify, without margin erosion.

  • 41% cart completion increase in conversion rate
  • 47% AOV increase revenue growth
  • Improved customer retention and brand loyalty

"We were surprised how many customers actually engaged with the post-purchase content. It's driving retention and brand loyalty, not just upsells."

The long game with Revnous

Free Shipping Threshold continues to see sustained growth with Revnous. Their strategic approach to strategic incentives has created a solid foundation for long-term success.

"Revnous's roadmap never stalls. They're always building, testing, improving."

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